Glossaire
Go-to-Market Strategy
The plan for how a company will reach, sell to, and retain its target customers.
A go-to-market (GTM) strategy defines the target customer, the value proposition, the channels (self-serve, inbound, outbound, partner, PLG, sales-led), the pricing and packaging, and the metrics that will prove the motion works. GTM is where product, marketing, sales, and customer success align — or fail to.
SaaS GTM motions vary dramatically. A $10/month self-serve product needs a frictionless sign-up, virality, and in-product upgrade paths. A $250K enterprise deal needs named accounts, multi-threading, security reviews, and a long sales cycle. Picking the wrong motion for your ACP is one of the most common and expensive mistakes in SaaS.
Pourquoi c'est important
The right product with the wrong GTM fails. The right GTM with a good-enough product wins.
Termes connexes
Market Positioning
The place a product occupies in the mind of its target customer relative to alternatives.
Pricing Strategy
The deliberate set of choices about how a product is priced, packaged, and positioned on value relative to alternatives.
Customer Segmentation
Dividing the customer base into groups that share meaningful behaviors, needs, or economics.
Sales Enablement
The function that equips sales teams with the content, training, tools, and processes needed to close more deals.
Product-Market Fit
The point at which a product clearly serves a real market need, demonstrated by strong demand, retention, and organic growth.